Endrick’s path to greatness: He signed a Jordan-inspired big deal until 2028

At just 17, Endrick is making headlines in the sports world. He said no to big offers from other brands and chose to sign with New Balance until 2028.

During the pandemic, supported by his family and advisors, he chose not to renew his contract with Nike, despite a tempting offer on the table. Sponsored by Nike since the age of 11.

Instead, he waited until this year to see what other companies had to offer. It’s not just about money for Endrick; it’s also about keeping a good image as a player.

Endrick had many companies, like Adidas and Puma, Under Armour, Sketchers, and Mizuno, interested in working with him. Surprisingly, he chose New Balance, even though they offered less money than others.

The reason behind his decision to sign for New Balance is that they promised to make him the main football star for their brand, just like Nike did with Michael Jordan.

New Balance presented an offer to develop Endrick’s own brand, including a signature line of boots, similar to deals with Cristiano Ronaldo (Nike), Lionel Messi (Adidas), or Neymar (Puma).

Endrick’s family wanted his products to be affordable for everyone. The deal with New Balance includes a way for Endrick to earn money based on how well he does over the next five years.